Growth Strategy for
B2B, Fintech & SaaS
Strategy • Execution • AI-Enabled Growth • Measurable ROI
What I Do
-
Growth Strategy &
Go-to-Market Planning
Align vision, messaging and commercial goals into a clear, actionable roadmap.
Includes:
- Deep dive Discovery & Marketing Audit
- Market research & competitive analysis
- Customer segmentation & persona development
- Messaging, positioning and value proposition framework
- 90-Day Go-to-Market Growth Plan
- Prioritised channels, KPIs and success metrics
Outcome: Strategic clarity and confidence in what to prioritise next. A roadmap that aligns teams and accelerates traction.
-
Fractional CMO &
Marketing Leadership
Access senior marketing leadership without the cost of a full-time hire.
Includes:
- Full growth strategy oversight and commercial alignment
- Hands on execution alongside your internal team
- Funnel optimisation and campaign direction
- Integration of AI, automation and analytics
- Team mentoring, coaching and performance tracking
- Board-level reporting, insights, and stakeholder alignment
Outcome: Executive level marketing leadership that drives growth, improves team performance and aligns marketing with commercial objectives.
-
Marketing Execution &
Growth Acceleration
Turn strategy into momentum with fast, focused and measurable execution.
Includes:
- End-to-end growth and funnel audits
- Demand generation campaigns (paid & organic)
- Lead nurturing and retention programmes
- Brand, messaging and campaign optimisation
- Marketing automation setup and enablement
- Performance dashboards and KPI reporting
- Team enablement and execution playbooks
Outcome: Measurable traction and scalable marketing systems that deliver predictable, repeatable growth.
- Al & Automation Enabled Marketing
Multiply marketing impact with intelligent automation and data driven decisions.
Includes:
- AI driven content and campaign optimisation
- Automated lead capture, nurture and reporting systems
- Data analysis for faster, smarter decision making
- Tech stack setup, workflow automation, and AI integration
- Customised playbooks for B2B, Fintech and SaaS marketing teams
Outcome: Marketing that scales efficiently, working harder and smarter through AI, automation and insight.
SUPPORTING IMPACT
Social Impact & SME Support
Tailored support for purpose led and emerging organisations.
Not every organisation needs full-scale marketing leadership, but every business deserves strategy and systems that work. For social enterprises, charities and smaller businesses, I offer flexible, bespoke implementation and growth support.
Includes:
- Website design and optimisation
- Email marketing and automation
-
Social media management and
content creation
- SEO, analytics and reporting setup
“An excellent chair and communicator, Andrea guided our board with clarity and purpose ensuring productive, results driven outcomes.”
Lucy Brown, Be the Business (charity)
If you’re a smaller organisation or impact led business seeking marketing support, please get in touch for a custom quote.
Who This Works For
Founders and leadership teams who have built something great but need the right strategy, structure and systems to scale it. Together, we turn potential into predictable growth.
- Early stage startups needing GTM clarity
- Scale ups preparing for funding or new markets
- B2B, Fintech & SaaS companies optimising marketing ROI
- Purpose led SMEs and social enterprises seeking scalable marketing systems
How It Works
Featured in
Award for Fintech Woman of the Year 2025
Judges comments: “Andrea has demonstrated exceptional entrepreneurial drive, co-founding Avenir and leading its strategic pivot into an AI-driven platform delivering real impact for financial advisers and firms. She combines sharp commercial results with a clear commitment to breaking down barriers for women in finance and tech. An outstanding candidate who is helping to redefine what leadership in fintech looks like.”
Testimonials
How Working With a Fractional CMO Works
Do you work with existing marketing teams or replace them?
Both. I can embed into your current setup, mentoring teams and improving performance, or act as your marketing function until you hire in-house.
How hands on are you?
Very. I lead execution, optimise campaigns and integrate strategy into daily operations to ensure momentum and measurable progress.
What tools and tech do you typically use?
HubSpot, GA4, Notion, Slack, and AI automation tools, but I adapt to your stack to improve efficiency and reporting.
Can you work alongside our agencies or partners?
Yes. I often align multiple stakeholders, from agencies to freelancers, ensuring everyone works toward shared growth goals and KPIs.
How quickly will we see results?
Most businesses see measurable traction within 60–90 days, whether that’s a stronger pipeline, improved conversion or scalable systems.
Ready to see how a Fractional CMO can
help your business scale?
No jargon, no pressure. Just clarity on where to focus next.