Your Growth Partner
for B2B, Fintech & SaaS
Fractional CMO + Strategy | B2B • Fintech • SaaS
Who I Am
I’m an award winning strategic and commercially driven marketing leader with over a decade of experience in financial services, including wealth management, payments, and insurance. I’ve helped startups, scale-ups and established organisations define go-to-market strategies, optimise customer acquisition, and deliver measurable, data driven growth.
I combine the perspective of a 4x founder who’s bootstrapped, fundraised and successfully exited with hands on marketing leadership. I understand the pressures of scaling fast, aligning teams and delivering results that truly impact the bottom line.
My Founder Experience
Being a founder has shaped the way I work with businesses:
4x Founder
Bootstrapped, fundraised and exited
Commercial Empathy
I understand founder and leadership challenges firsthand
Hands On
Marketing Expertise
Know-how built across every stage of business growth
Industry Recognition
2025 Fintech Woman of the Year and 2x nominee for Forbes 30 under 30
Featured in
Award for Fintech Woman of the Year 2025
Judges comments: “Andrea has demonstrated exceptional entrepreneurial drive, co-founding Avenir and leading its strategic pivot into an AI-driven platform delivering real impact for financial advisers and firms. She combines sharp commercial results with a clear commitment to breaking down barriers for women in finance and tech. An outstanding candidate who is helping to redefine what leadership in fintech looks like.”
My Approach
I help businesses scale smarter, faster and more efficiently by blending strategy, data and AI with practical marketing execution. My approach focuses on:
Data Led, Customer First Strategy
Every decision is informed by real insights
AI & Automation Enabled Execution
Marketing that works harder without bloating headcount
Strategy + Implementation
I don’t just advise, I build and optimise growth systems that deliver measurable results
Why Clients Choose Me
01
Proven Startup & Scale-Up Growth Expertise — B2B, Fintech & SaaS
02
Over a Decade in Financial Services — wealth, payments, insurance
03
Outcome Focused Approach — clear KPIs, dashboards and measurable ROI
04
Hands On Execution — strategy that translates into real business growth
05
Founder Empathy Meets Commercial Acumen — understand the pressures, deliver the impact
Engaging Audiences, Driving Impact
I focus on exploring the impact of AI, marketing innovation and client engagement across B2B and Fintech sectors. I regularly speak at industry events, sharing insights on how technology and data driven strategies can transform business growth, enhance customer experiences and drive measurable results.
Testimonials
Common Questions When Partnering for Growth
What's your working style?
Collaborative, transparent, and outcome driven. I focus on clear strategy, structured execution and tangible commercial impact, not endless marketing experiments.
Do you only work with startups?
Not exclusively. While I specialise in startups and scale-ups, I also partner with established B2B, Fintech, and SaaS organisations that need to modernise or re-ignite growth.
How do you measure success?
Through commercial outcomes: revenue growth, stronger pipelines, improved customer retention and operational efficiency. Every engagement includes KPIs and dashboards.
Where are you based, and do you work remotely or on-site?
I’m UK based and work with clients globally. Most engagements are remote with regular collaboration calls, though on-site sessions are available if needed.
What makes your approach different?
I blend the mindset of a founder with the precision of a CMO, combining commercial understanding, data and hands on execution to create growth systems that scale sustainably.
Ready to see how a Fractional CMO can
help your business scale?
No jargon, no pressure. Just clarity on where to focus next.