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Growth Guides

Smart insights, actionable strategies and expert tips to scale your business.

Whether you’re an early stage startup, a scale-up, or an established business, Growth Guides gives you practical insights and frameworks to accelerate marketing, optimise revenue and scale smarter. Each guide combines strategy, data and execution advice you can implement immediately to drive results.

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Featured Growth Guides

The Growth Guides offer practical insights and strategies for B2B, fintech and purpose driven organisations looking to scale sustainably. Each guide is designed to help businesses build clarity, consistency and long term growth.

5 Ways Early Stage SaaS Startups Can 10x Their Pipeline

You don’t need a massive ad budget to scale your SaaS pipeline, you need the right levers. This guide uncovers where to focus your energy for faster, more predictable growth.

Inside: The most overlooked growth channel for SaaS founders — and how to fix it.
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Using AI to Multiply Marketing Impact Without Adding Headcount

AI won’t replace marketers but it will replace marketers who don’t use AI. Learn how to use automation and data to scale output, streamline operations and stay lean.

Inside: 3 use cases that transformed results without increasing spend.
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How Fintech Companies Can Align Product, Marketing & Sales for Rapid Growth

Fintech success isn’t just about innovation, it’s about alignment. This guide explores how to unify teams, sharpen your narrative and accelerate customer acquisition.

Inside: The one meeting every fast-growing fintech should have weekly.
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The Fractional CMO Advantage: When & Why You Need Senior Marketing Leadership

Growth often stalls because there’s no strategic marketing leadership in place. Discover when a fractional CMO makes sense and what real commercial impact looks like.

Inside: The 4 signals your business is ready for senior marketing guidance.
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Data Driven Positioning: 3 Steps to Improve Lead Conversion by 5x

If your message doesn’t land, your marketing won’t scale. Learn how to use customer insight to refine your positioning and convert more leads without increasing ad spend.

Inside: A simple method to uncover what your best customers really buy.
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Building a Scalable Growth Engine: The 90-Day Framework for Predictable Growth

Most teams confuse activity with progress. This guide shows how to structure 90 days of focused execution that creates real, repeatable traction.
Inside: The core metrics every leadership team should track weekly.
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About Growth Guides

Yes. Each guide is designed to give you actionable insights and frameworks you can implement immediately to improve marketing and growth performance.

Founders, CMOs and marketing leaders in B2B, Fintech and SaaS who want practical strategies, not theory, to scale faster and smarter.

Regularly. I update Growth Guides based on client challenges, emerging tech (like AI) and proven results from live projects.

Absolutely. If there’s a topic you’d like covered or want to collaborate on an insight piece, reach out via the contact page or book a quick call.

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Award for Fintech Woman of the Year 2025

Judges comments: “Andrea has demonstrated exceptional entrepreneurial drive, co-founding Avenir and leading its strategic pivot into an AI-driven platform delivering real impact for financial advisers and firms. She combines sharp commercial results with a clear commitment to breaking down barriers for women in finance and tech. An outstanding candidate who is helping to redefine what leadership in fintech looks like.”

Testimonials

Lucy Brown
Be the Business

“An excellent chair and communicator, Andrea guided our board with clarity and purpose, ensuring productive, results driven outcomes.”

Jason Taverner
Dods Political Intelligence

“Andrea’s strategic planning and campaign execution drove a clear uplift in leads and conversions. She made a big impact fast.”

Francesca Pietrarossi
Generali

“Andrea brings energy, precision and strategic thinking that elevate both team performance and marketing results.”

Katerina Ringou
Mastercard

“Andrea led complex, multi-stakeholder programmes with vision and precision. She’s proactive, innovative and a true marketing leader.”

Andy Alden
Mastercard

“Andrea combines commercial awareness with customer focus, devising programmes that capture attention and deliver measurable growth.”

Farah Zaman
Adobe

“Focused, ambitious and solution driven, Andrea brings professionalism and leadership that inspire measurable progress.”

Philip Calvert
Philip Calvert Consulting

“Andrea and Avenir are transforming how advisers use AI to engage clients. Her insight and leadership are genuinely game changing.”

Book Your Free Growth Call

Ready to see how a Fractional CMO can
help your business scale?

No jargon, no pressure. Just clarity on where to focus next.

Book Your Free Growth Call