andreamacdonald.co.uk

Transparent, Flexible, High Impact Marketing Leadership

Access senior level Fractional CMO expertise for B2B, Fintech, and SaaS growth, without the cost of a full-time hire.

Every engagement is designed to deliver measurable results, faster.

Why a Fractional CMO Makes Sense

Hiring a full-time CMO too early, or too late, can be risky and expensive. Startups and scale ups often waste marketing budget or miss growth opportunities without the right strategic leadership.

01

Senior level strategic insight and commercial direction

02

Hands on execution embedded within your team

03

Proven B2B, SaaS and Fintech growth frameworks

04

AI enabled efficiency and automation

05

Clear KPIs, dashboards and measurable ROI

PRICING OVERVIEW

from £4,500

Ideal for: Founders or early-stage teams needing clarity, focus, and a clear 90-day growth roadmap.

What's Included:

  • Deep dive Discovery & Marketing Audit
  • Customer Insight & Messaging Framework
  • 90-Day Go-to-Market Growth Plan
  • Two 1:1 Strategy Sessions
  • Final Handover Presentation

Timeline: 3–4 weeks

Outcome: Strategic clarity and confidence in what to prioritise next.

Ideal for: Scale ups and growth stage businesses ready for strategic leadership and hands on execution.

Commitment: Minimum 3 months

What's Included:

  • Full Growth Strategy & Oversight
  • Hands On Leadership & Execution
  • Monthly KPI Dashboard & Reporting
  • AI & Automation Playbooks
  • Weekly / Bi-Weekly Working Sessions
  • Optional Team Mentoring & Agency Alignment

Timeline: Flexible

Outcome: Build a scalable, data-driven marketing engine, without hiring a full-time CMO.

Partnership Options & Pricing

Tier Time Commitment Description Monthly Investment Ideal For

Lite

1 day/week (≈4 days/month)

Strategic guidance and oversight

£3,200/month

Early stage or seed funded startups

Core

1.5–2 days/week (≈8–10
days/month)

Strategy + hands on leadership

£6,400– £8,000/month

Growth stage or scaling teams

Growth+

3 days/week (≈12 days/month)

Deep integration with leadership
team

from £9,600/month

High growth or multi-market
businesses

£10,000–£20,000

Ideal for: Funded startups or scale ups entering their next growth phase, needing a high impact short term engagement.

  • End-to-End Growth & Marketing Audit
  • Brand & Demand Generation Optimisation
  • Funnel Redesign & Automation Setup
  • AI Driven Campaign Frameworks
  • Team Enablement & Execution Roadmap

What's Included:

Timeline: 6–12 weeks

Outcome: Measurable traction, scalable systems and operational momentum.

Not every organisation needs full scale marketing leadership from the start, but every business deserves strategy, structure and systems that drive results. For social enterprises, charities and smaller businesses, I offer tailored implementation and growth support.

What's Included:

  • Website development and optimisation
  • Social media management and content creation
  • Email marketing and automation
  • SEO, analytics and performance reporting

These services combine strategic direction with practical delivery, designed to help purpose driven organisations build sustainable, scalable marketing foundations.

Timeline: Flexible

Outcome: A strong, scalable marketing foundation that drives purposeful growth. 

If you’re a smaller organisation or impact led business seeking marketing support, please get in touch for a custom quote.

Examples of Impact

Generated €31M in incremental revenue in just 9 months across 60+ countries.

Delivered 114 B2B2C campaigns in 12 months, reaching 114M users a 114% YoY increase.

Cut client admin by 80% through digital workflow automation and transformation.

Testimonials

Common Questions When Partnering for Growth

A Fractional CMO provides senior level marketing strategy and leadership, without the cost of a full-time hire.
I help define your growth strategy, align your team and lead execution to deliver measurable results.

Consultants advise. Agencies execute.
A Fractional CMO does both, leading strategy and implementation from within your business.
You get clarity, accountability and commercial results.

  • Early stage startups needing go-to-market clarity
  • Scale ups preparing for funding or expansion
  • Established B2B, Fintech and SaaS teams modernising and automating

If you’re serious about structured, measurable growth, this model is for you.

Everything begins with a free 30-minute discovery call.
We’ll explore your goals, challenges and best fit approach.

Clients typically see measurable progress within 60–90 days:

  • 2–3× increase in qualified pipeline
  • Clearer brand positioning
  • Improved conversion rates
  • A scalable, data driven marketing system
  • Strategy Intensive: 3–4 weeks
  • Fractional Partnership: 1–2 days/week
  • Growth Accelerator: 6–12 weeks

 All engagements include async support, collaboration and alignment.

Yes. I integrate with your team or partners to align strategy, reduce overlap and increase performance.

 Absolutely. I help refine your narrative, metrics and materials to align with investor expectations.

 Most clients are B2B, Fintech, or SaaS, but I work with any business where scalable, data led growth matters.

Many clients continue with a light touch advisory retainer or quarterly strategy sessions for accountability and optimisation.

Ready to see how a Fractional CMO can
help your business scale?

No jargon, no pressure. Just clarity on where to focus next.